BODEN summer capsule
When I say there are certain brands that I simply ADORE, you better believe Boden is one of them.
A British family-owned & operated fashion retailer, Boden was founded in 1991 with its first hand-drawn catalog. Johnny Boden, father & founder of the business feels every inch the wholesome fashion industry rebel (I hope) I am. After a glittering early fashion career in 1980s New York City, Johnny and his wife went home to England, started a family, and their own business - and flourished! Family informs everything Mr. Boden does at Boden HQ, so naturally as his daughters came along the company took on a distinctly feminine feel…with more than a dash of womanly spunk too. Today, Boden still charms with their print catalog - so lets dig into this gorgeous flyer I received last week!
This gorgeous sun-soaked collection from Boden evokes Spanish summer holidays, golden beaches, and tapas crawls. I adore so much of this collection it was hard to narrow down - but I managed it! The stunning Talverna tile prints are my favorites - such a beautiful traditional Spanish motif, as well as a fun traditional spin on geometric prints. Boden is particularly revered for their swimwear, so I made sure and tucked the cutest ones in here too. Last but not least, Linen tank tops are VERY in style this year (classic in my opinion), but most are too short for comfort - Boden made a the perfect tuckable top that will fit your needs. Happy shopping!